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Buyer FLOW & Dealership Interaction
Buyer FLOW & Dealership Interaction
1. Purpose
1. Purpose
To ensure our buyers communicate in a way that dealership staff find pleasant, respectful, and easy to work with, so stores are willing to assist, share available/incoming units, and continue dealing with us.
2. Core Principle
2. Core Principle
Dealers do not work hardest for the smartest buyer.
Dealers work hardest for the most pleasant, cooperative, and easy buyer.
If the salesperson likes you, doors open.
If they do not, nothing moves.
3. How We Present Ourselves
3. How We Present Ourselves
Buyers must present as a normal consumer, not industry or trade.
We present as:
Calm
Polite
Easy to speak to
Normal buyer with normal reasons
Respectful of dealership process
We do NOT present as:
Broker, wholesaler, exporter, flipper, negotiator, or someone trying to bypass procedures.
4. Tone & Language to Use
4. Tone & Language to Use
Use low-pressure, friendly communication:
“No worries if not, just checking.”
“Whenever you get a moment, could you send the window sticker/build sheet?”
“I appreciate your time.”
“I just like to keep things simple.”
This tone builds cooperation and reduces pushback.
5. Creating Normal Consumer Urgency
5. Creating Normal Consumer Urgency
Urgency must feel like normal life, not business timing.
Examples (choose one and stay consistent):
“My current vehicle isn’t great in winter, so I’m just trying to get ahead of the weather.”
“This is for a family member and I’d like to sort it soon.”
“My schedule gets busy, so when I find the right one I try to finalize quickly.”
Urgency should feel practical, not strategic.
6. Quick Payment & Pickup (Explained Properly)
6. Quick Payment & Pickup (Explained Properly)
We do like to move fast, but we explain it simply:
Approved Script:
“I just like to keep things clean and simple. If it feels right, I usually pay and pick up fairly quickly so nobody’s stuck going back and forth.”
If asked about pickup:
“Once paperwork is done, I handle pickup on my end. It’s straightforward and doesn’t require anything from your side.”
We never say: transport, logistics, carrier, shipping, export.
7. Buying Multiple Vehicles — Story Consistency
7. Buying Multiple Vehicles — Story Consistency
Dealerships will look up your address, insurance patterns, and parking.
Your story must always be consistent and logical.
Approved Explanation:
“I rotate vehicles between family members. We upgrade and switch often. I stick with stores that treat us well.”
Do not change this explanation.
Do not add more detail than required.
8. Sports Cars / Performance Units Reason (Gumball / Rotation Story)
8. Sports Cars / Performance Units Reason (Gumball / Rotation Story)
For M-series, AMG, RS, Supra, Type R, etc.:
Approved Script:
“I do road trips with friends and family — kind of like Gumball-style runs. We rotate cars, try different setups, and after 3–4k km I usually switch into something new to keep it enjoyable.”
If asked, “Why so often?”
“I don’t hold cars long-term; it’s just a hobby.”
This explanation is normal, believable, and safe.
9. Never Talk About Volume Before First Purchase
9. Never Talk About Volume Before First Purchase
Saying “we can buy 5–10 a month” before buying even one is a red flag.
Dealership response will be:
“We’ll talk and call you back.”
They do not call back.
Correct Approach:
Buy one vehicle smoothly.
Be pleasant.
Build trust.
Volume only comes after trust.
Approved Line (after first deal closes):
“If you come across anything similar or incoming, feel free to keep me in the loop — I rotate vehicles throughout the year.”
10. Never Attempt to Bypass the Dealership Process
10. Never Attempt to Bypass the Dealership Process
Even if you speak to the General Manager, the dealership still must follow:
Lead logged in CRM
Salesperson assigned
Availability checked
Manager approval
Identity and intent validation
Deal paperwork sequence
There are no shortcuts.
The only “advantage” we have is being easy to work with.
Correct Response When Asked to Start From Step One:
“Of course — I understand everyone has a process. I’m just looking for a smooth experience and I appreciate your help.”
11. Behavior Rules (Non-Negotiable)- see chart below
11. Behavior Rules (Non-Negotiable)- see chart below
12. Final Reminder
12. Final Reminder
The way you sound and the way you behave determines whether you get access to inventory.
Pleasant = Access
Difficult = Blocked
This is not about negotiation or intelligence.
It is about cooperation and trust.
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